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Moreno

Family: Asteraceae Flower

Planting Schedule

Provide your location or planting zone to unlock dates and add Moreno to a garden.

Velvety petals in rich, sun-warmed gold flare outward from a near-black, velvety center—Moreno’s Black-eyed Susan is a bold, high-contrast bloom that seems to glow even on hazy days.

The flowers hold a sturdy, slightly tousled texture with a classic daisy silhouette, making them especially striking in mass plantings and long-lasting in the garden. Expect dependable color through the growing season as this biennial-to-perennial performer settles in and returns with confidence year after year.

Light: Full SunMaturity: 90 DaysHabit: Upright

Botanical illustration of Moreno

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Moreno Planting Dates by USDA Zone

Estimated US hardiness-zone windows for sow, transplant, and harvest. Enter a US ZIP above for exact local dates, or open a zone below.

Zone Start Indoors Sow / Transplant Harvest
Zone 1a Apr 6th Jun 8th Sep 6th – Jul 15th
Zone 1b Mar 23rd May 25th Aug 23rd – Aug 1st
Zone 2a Mar 16th May 18th Aug 16th – Aug 29th
Zone 2b Mar 6th May 8th Aug 6th – Aug 25th
Zone 3a Mar 6th May 8th Aug 6th – Sep 1st
Zone 3b Mar 10th May 12th Aug 10th – Sep 21st
Zone 4a Mar 6th May 8th Aug 6th – Sep 24th
Zone 4b Mar 4th May 6th Aug 4th – Sep 27th
Zone 5a Feb 27th May 1st Jul 30th – Sep 30th
Zone 5b Feb 23rd Apr 27th Jul 26th – Oct 5th
Zone 6a Feb 20th Apr 24th Jul 23rd – Oct 10th
Zone 6b Feb 14th Apr 18th Jul 17th – Oct 16th
Zone 7a Feb 9th Apr 13th Jul 12th – Oct 20th
Zone 7b Jan 30th Apr 3rd Jul 2nd – Oct 28th
Zone 8a Jan 21st Mar 25th Jun 23rd – Nov 5th
Zone 8b Jan 12th Mar 16th Jun 14th – Nov 12th
Zone 9a Dec 26th Feb 27th May 28th – Nov 26th
Zone 9b Dec 1st Feb 2nd May 3rd – Dec 9th
Zone 10a — Oct 1st Dec 30th – Feb 28th
Zone 10b — Oct 1st Dec 30th – Feb 28th
Zone 11a — Oct 1st Dec 30th – Feb 28th
Zone 11b — Oct 1st Dec 30th – Feb 28th
Zone 12a — Oct 1st Dec 30th – Feb 28th
Zone 12b — Oct 1st Dec 30th – Feb 28th
Zone 13a — Oct 1st Dec 30th – Feb 28th
Zone 13b — Oct 1st Dec 30th – Feb 28th

Crop Details

TraitValue
Days to Maturity90
Sun RequirementsFull SunFull sun
Growth HabitUpright
Support NeededNone
Planting DepthNormal
Germination Temp (°F)70
Min Soil Temp (°F)45
Min Night Temp (°F)35
Harden Off (days)7

Culinary Notes


Chef's Note

Although the variety is listed as is_edible, Black-eyed Susan (Rudbeckia) isn’t a standard culinary flower, and flavor/safety for eating the petals isn’t consistently documented. Until you have a specific, trusted culinary source for this exact cultivar, keep it strictly ornamental.

Flavor Profile

Not reliably documented as a food flower; flavor and safety can’t be assumed from appearance Velvety petal texture if used, but may be bitter/planty

Frequently Asked Questions


What’s the most common disease problem for Rudbeckia hirta (black-eyed Susan) and how do I treat it?
Rudbeckia hirta commonly gets powdery mildew in humid, still conditions. Start by improving airflow—space plants about 12–18 inches apart and avoid overhead watering—then spray with an appropriate fungicide labeled for powdery mildew if symptoms spread. Remove and discard heavily infected leaves early so the mildew doesn’t build up across the season.
How often should I water Rudbeckia hirta during its main growing phase?
During active growth (from when plants are established until flowering), water deeply about 1 inch per week, adjusting for rain. Let the top 1–2 inches of soil dry between waterings to prevent crown and root issues, since Rudbeckia prefers evenly moist but not soggy soil. In hotter weather, you may need more frequent watering, but always check soil dryness first.
How can I tell when Rudbeckia hirta is ready to harvest?
Harvest seed when the flower heads turn brown and dry, and the “black-eyed” center has matured into firm seeds that loosen easily when you rub the head. For fresh cut flowers, pick blooms when the ray petals are fully expanded and the central disk is still fairly firm and bright. By around 90 days from sowing under good conditions, plants should be in consistent bloom and seed-head development.